Online shopping has become an important way for people to shop, but open online shopping tops. We don't really find a lot of OEM products. It is really difficult to distinguish between their true and false.

I believe that the small friends are not strange to the Antarctic brand. It has been in the public's impression of a brand that is committed to the production of warm clothes. However, now we open a treasure to discover, the Antarctic people will no longer exist. The search line of the warm clothing is not only in the apparel class, even many electrical, daily necessities, etc., is there so many products belong to "fake". In fact, this is not to explain that the Antarctors of these non-warmer clothes are fakes, because these products are all antectic product.

Then why do you have so many OEM products? In fact, this is an emerging marketing means, and since people have rely on the sales of products to start their own brands, it can be said that the growth of a brand must be very difficult, growing up. .

However, for those brands that have had certain positions in the industry, they are more needed to expand their marketing path, and the emerging brands are able to get a repisted brand as leading, their products can be very fast. Entering the market, getting the favor of consumers, so there is a phenomenon of "Antarctic" as a new product of the old brand.

However, it is worth mentioning that it is now in this way to get a profit of the Antarctic.

The Antarctic's vase model is not the first case of my country. The earliest sale brand is a household-known Hengyuanxiang, although Hengyuanxiang has always won the favor of consumers as a national brand, but due to the arrival of foreign brands in recent years, Hengyuanxiang The national brands of the class have been hit, which makes their sales poppity. So, forced to develop Hengyuanxiang Xiangxiang in the enterprise explored products that licensed the brand to other companies to expand their own brands, so Hengyuanxiang has achieved good results in the first year's licensed brand, which also makes Hengyuanxiang Successful resolution of the business crisis of the company.

It is understood that the authorized store in Hengyuanxiang in the e-commerce platform has reached 130, and this year's double 11 online sales have also broken through 600 million.

Through Hengyuan Xiang's successful experience, many national brands like the Antarctic people have seen new business turning, so they have chosen authorized brands to expand their business business, so that in addition to the Antarctic, there are still printed, Flower, rich bird, Yu Zhaolin, Arctic velvet and other brands have also followed, and even the ranks of "selling tag" as the Chinese fashion leader.

With the joining of these clothing brands, we are not difficult to find such a truth: the past relying on the brand to determine the quality of clothing, it has not returned. If brand companies can't make strict control and requirements for OEM companies, then in the morning and evening, the inherent brand effect will be exhausted.

As far as the current marketing model is seen, the flight sales can indeed help companies achieve rapid profitability. For example, the Antarctic people make a lot of money through this way. However, at the same time, such sales models are also very strong for brands. Such status quo are constantly causing our reflection: Is the short-term profiteering more important than long-term development?