With the rapid development of the global fashion industry, China's garment industry is ushering in a critical period of transformation and upgrading, in order to promote the upstream and downstream of China's garment industry chain to achieve resource sharing, complementary advantages, and promote the international development of China's textile and garment industry, recently, 2024 China's garment industry "Belt and Road" docking exchange event was held in Urumqi.

This event was guided by the China National Textile Industry Federation, hosted by the China National Garment Association and the Department of Industry and Information Technology of Xinjiang Uygur Autonomous Region, and was included in the "2024 Textile and Garment Excellent Supply Promotion and Upgrading Activity" jointly carried out by the Ministry of Industry and Information Technology and the Ministry of Commerce, with the theme of "the future of the Fashion New Silk Road Quality Chain". Build a bridge for cultural exchanges and industrial cooperation among countries along the "Belt and Road" and write a new chapter in fashion innovation.

During the event, more than 120 people from the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, the Autonomous Region's Department of Industry and Information Technology, China Textile Association, China Garment Association and other unit leaders, representatives of local garment associations (business), garment colleges and research institutions, garment enterprises and related industry enterprises participated in the exchange. The event was presided over by Liao Bo, deputy director of the Industry Department of China National Garment Association. Dilebel Maimaitiming, second inspector of the Department of Industry and Information Technology of Xinjiang Uygur Autonomous Region, and Yang Xiaodong, full-time vice president of China National Garment Association, addressed the event.

Focus on enterprise cooperation and market docking, and enhance upstream and downstream collaboration in the garment industry. The event attracted the participation of a number of backbone enterprises in China's garment industry, and the participating enterprises exchanged and discussed the development of Xinjiang's textile and garment industry, clarified the development path of the upstream and downstream garment industry chain coordination from the research and development of surface accessories to product design, production and marketing, and jointly promoted the transformation and upgrading of Xinjiang's textile and garment industry.

Focus on technology to the new and digital empowerment, to create new quality productivity of Xinjiang garment industry. China's garment industry is in a key stage of technological track change and industrial quality improvement. The revolutionary breakthrough of technology will effectively promote new quality productivity, bring ecological and overall adjustment of the entire industry, and form exponential and leapfrog growth. The participants pointed out that the attributes and characteristics of the textile and garment industry make industrial digitalization more and more urgent, and made it clear that digitalization will bring subversive changes to the industry in terms of business model and retail channels, and discussed the digital transformation of Xinjiang textile and garment enterprises.

Focus on cultural empowerment and design innovation to explore the brand development of Xinjiang clothing enterprises. The participants shared a series of innovative practices such as brand breakthroughs in new technologies, artistic expressions and discoveries in new fields, and jointly discussed the way of combining traditional cultural elements with modern fashion design, which brought profound inspiration for the innovative development of national style clothing. At the same time, the participants believed that the key point of brand internationalization lies in the research and development of new technologies, and it is necessary to think in combination with traditional Chinese handicrafts, and adopt new pattern expression methods to present the sense of value and unique artistic sense of handicrafts. The second is the expression of "new technology + art".

Focus on marketing innovation and network market, grasp the retail trend of clothing market. According to the market consumption trend, the participants shared the achievements and ideas of textile and garment product research and development, channel construction and marketing innovation with vivid cases. The participants believed that under the background of the continuous influence and change of business models of the Internet, the market expansion strategy and path of the garment industry are undergoing great changes, and it is imperative for the Xinjiang garment industry to integrate the boundary and innovate marketing.

Focus on quality drive and professional win, enhance the brand connotation of Xinjiang clothing industry. During the event, the participants carried out in-depth exchanges on the topic of "quality and professionalism", believing that the upgrading of consumption has given the industry a broad space for development and become an important engine for industrial development, which requires the Chinese garment industry to continuously improve the quality of supply and form a new balance between supply and demand at a higher level. In this regard, Xinjiang's clothing industry should effectively enhance the brand cultural connotation, and actively practice in intelligent production, quality control, and efficiency improvement, and promote the high-quality development of the industry by promoting internationalization, online, digital intelligence, standardization, quality, and green development.

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