"Textile market demand is more and more finely divided" "highly homogeneous competition can only rely on the" roll "price survival" "many cotton mills are considering using differential fiber spinning"...

In a recent interview, the reporter found that the yarn market in December fell again and again as the temperature, but fortunately, the tested cotton textile enterprises have long had a sense of cold. They actively seek change, change the track, and hope to break through the homogenous competition with differentiation. So, to do a good job of market segmentation, what should cotton textile enterprises do?

Make marketable products

"It is not so much that the market is not good, but that the textile market is being differentiated and divided into more and more professional and fine." "As market changes intensify, people are caught off guard, and some companies that cannot keep up with market demand naturally face an existential crisis." The feelings of Peng Fujian, deputy general manager of Jingyi Group, reveal some of the reasons for the continued "pain" of the current cotton textile enterprises.

Since the beginning of this year, the competition in the spinning market has become more and more fierce, and some enterprises can only survive by "fighting price" in the highly homogeneous competition, but it is still difficult to sustain, on the contrary, competitive enterprises do not fight a price war and still establish a stable market. In this regard, Peng Fujian believes that this has nothing to do with the size of the enterprise, the key lies in its own strength.

"To measure the strength of a spinning enterprise, mainly look at the variety, quality and efficiency." There are many large enterprises in the industry, such as Anhui Huamao, Weiqiao Textile, Wuxi cotton and other large enterprises are doing well in these aspects, which is not surprising. But there are many small factories that are doing very well in a down market because they have marketable products." This is particularly important when markets are cold, says Mr Peng.

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